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Performance

Why we should dump the customer-centricity argument in the claims department

When Amazon first dreamt of an algorithm that would understand reader habits and recommend new books, authors and – of course – potential purchases by consumers, were they thinking of ‘how can we increase sales’ or ‘how can we help customers to find books they might like’?  Read more...
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Why is my Toaster too Small?

I recently bought a new toaster. Bright, shiny, plenty of buttons to press and an ejection mechanism that launches the toasted slice of bread into the air at a speed to rival the best efforts of a North Korean missile test. Only one problem. A standard sized slice of white loaf is too large for the toaster.  Read more...
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